Neumann Kaffee Gruppe acquired majority share

Exciting things to come!

Morten Wennersgaard
June 13, 2023

Neumann Kaffee Gruppe has recently bought a majority share in our companies Nordic Approach Coffee Importers and Tropiq. In the event that this would raise any questions among valued clients, partners, stakeholders, and friends, we, as the founders of Nordic Approach and Tropiq, want to assure you that this merger will not compromise the essence, values, and unique identity that Nordic Approach has cultivated over the years. In this post, we aim to provide insights into the future of our organizations under this new partnership.

Neumann Kaffee Gruppe (NKG) is a globally operating green coffee service group, focusing on coffee only. In more than 50 companies in 26 countries, more than 3,000 highly skilled employees are active in the sectors Export & Milling, Import, Farming, Agents & Representative Offices, and Services.

Continued Autonomy and Vision:

First and foremost, Nordic Approach Coffee Importers will maintain its operational autonomy within the Neumann Kaffee Gruppe family. Led by our experienced team, including Morten and Andreas, the day-to-day operations, decision-making processes, and strategic direction of the company will remain under our control. This commitment ensures that the essence of Nordic Approach, rooted in exceptional coffees, transparency, sustainability, and strong relationships, will remain unchanged.

Preserving Sourcing Practices and Relationships:

Our dedication to sourcing exceptional specialty coffees directly from producers and maintaining transparent and sustainable relationships will continue to be at the core of our operations. The strong relationships we have nurtured with coffee producers and exporters around the world will be preserved and further strengthened. This continuity ensures that we can provide our customers with the highest quality coffees, maintaining the integrity and reputation that Nordic Approach has established.

Supportive Team and Culture:

We deeply value the talent, passion, and dedication of each member of the Nordic Approach team. Our commitment to maintaining a supportive and inclusive culture will remain unwavering. Every team member’s expertise and contributions are crucial to our ongoing success, and we will continue fostering an environment that allows them to thrive.

Enhanced Brand Identity and Market Position:

Nordic Approach has built a strong brand within the specialty coffee industry, and we recognize the importance of preserving and enhancing that identity. Under the umbrella of Neumann Kaffee Gruppe, we will work diligently to maintain the unique qualities that differentiate us. By combining the strengths of both organizations, we will explore new opportunities, expand our reach, and serve our customers even better.

Unlocking New Possibilities and Collaborations:

Joining forces with Neumann Kaffee Gruppe opens doors to new possibilities, collaborations, and resources that will benefit our team and the specialty coffee community as a whole. Neumann Kaffee Gruppe boasts an extensive network and expertise in coffee trading, processing, and logistics. Their commitment to development and innovation within the sector makes them a formidable force in the industry, ensuring our joint venture will redefine the way specialty green coffee is imported, traded, and distributed.

Expanding Product Line and Service Capacity:

While we assure you that the day-to-day operations will continue unchanged, we also anticipate increased opportunities for growth. Moving forward, we plan to expand our product line, financial capacity, level of service, and logistics. Additionally, we will focus on product innovation, digitalization, and sustainability, bringing added value to our clients and partners.

Commitment to Sustainability and Responsibility:

Our shared commitment to sustainability will remain a cornerstone of our operations. Together, we will strengthen ethical sourcing practices, support coffee farming communities, and reduce our environmental footprint. By leveraging our collective expertise, we aim to set new benchmarks for responsible and sustainable coffee trading, ensuring a positive impact across the entire value chain.


The merger between Nordic Approach Coffee Importers and Neumann Kaffee Gruppe represents a strategic move that combines the strengths of both organizations. This collaboration will not only expand our specialty coffee business but also allow us to offer a broader selection of sustainably produced and sourced quality coffees. We are excited about this new chapter.

More than a decade of experience sourcing and buying directly.